APPLIED ART

A 2 year post graduate programme spread over 4 semesters, Applied Art has great future both as an economic force and as a social institution. Applied Art is basically a subject for communication, which assumes various forms and an Applied Artist must know how to communicate through various Medias and technologies in modern times. For the students of Applied Art today an integrated approach is necessary. This includes the understanding of the basic visual forms, the media and its reach to the public, various tools for execution like Visualisation, Photography, Animation, Ad Films, Television and wide range of computer application. Advertising is now a ever fast growing industry. It is a show business where everybody has to be creative on the move and adapt frequently with the time. Not only the Artist but even a common man is related to advertising in day-to -day life. An Applied Artist is related to Advertising profession and is responsible for creating Visual communication and he has to serve a specific purpose with aesthetic excellence. The programme of training in Applied Art is designed to emphasise upon professional aspects, it will not only develop professional skill in students but will also shape the personality of the students where in creative freedom will co-exist with practical requirements. The main concern of this training course is to understand the problem solving of communication as well as to transfer graphically the information which are received and analyzed. It is aimed for further development in the knowledge of design and of skills acquired during the post graduate studies.